Business plan Coursework Example | Topics and Well Written Essays - 4000 words

Business plan - Coursework Example In the past few years, there has been a drastic increase in population with new young families and subdivisions moving towards the urban centers. It is therefore Pizsho’s strategy to take advantage of the golden opportunity of first-moving products and find itself as the best pizza provider within the region. The management team has a strong belief that the shop will be the best option in serving the fast growing population with modern, unique and fresh menu as opposed to the other shops nearby. Currently, Pizsho has well established network in the town with approximately 2000 customers visiting the premises daily. It has trained employees with vast experience in hospitality industry and modern equipment. Although it was started recently, it has expanded rapidly. If this trend continues, it is anticipated that the shop will open other branches. Taking the assumptions that there market conditions prevail, the shop will employ more workers, improve the competence skills and offe r diverse services. This business plan therefore calls for an interesting, profitable establishment with a future anticipation of growing to serve the needy society. Above all, this business plan gives a clear description of a healthy food industry with well established prospects, looking forward to gaining an international popularity. Mission Pizsho has a mission of creating a pleasant and responsive environment for the esteem customers in a productive and well designed atmosphere that facilitates a good work place for all people. The shop is very sensitive to the taste and the appearance as well as ingredients of pizza. It attempts to satisfy its customers with the best services; both tangible and intangible. It maintains the fact that, â€Å"our neighbors are our customers as we are all residents of the market area.† Vision To be the leading food industry that creates and nurture creative, healthy and respectable environment that people can sit, relax and enjoy the best fo ods in the region. In striving to achieve this, it ensures that the workers are fully compensated and motivated to respect the customers and produce quality pizzas. Pizsho seeks to maintain responsible and fair profit, just enough to maintain the business operations healthy and meet its demands. Objectives The objectives of Pizsho are: i. To maximize profits at any given time. ii. To create a stable market place able to sustain sales and marketing goals and attracting customers iii. To arrive at hospitable monthly sales by the end every financial year with a steady increment by the end of the third financial year iv. To establish a modest relationship among all the distributors and customers. Key Performance indicators The business key to success factors are: i. Marketing: promoting the company, its products as well as delivery channels to the rural community ii. To deliver the customer with value proposition iii. Product consistency and